Downtown in Business connects senior leaders across business, government and media to drive growth, shape policy and unlock opportunity across the UK

The Burnham Playbook: Why SMEs Should Rethink Strategic Communications

Martin Liptrot, Director of Strategy and Partnerships at Downtown in Business explores how supplementing the traditional, rigid approach of announcements and set piece press conferences in favour of raw emotion, everyday humour, and direct digital engagement, the new Prime Minister has shown how to connect across diverse audiences.

Read article